Engaging healthcare professionals at the point of care has long-proven to be the most successful and effective strategy of pharmaceutical marketing. As sales rep access continues to decline, Physician’s Weekly strengthens that touchpoint by integrating print and digital advertising campaigns at the POC.
What Makes PW Unique
For more than 35 years, Physician’s Weekly has been a trusted source of medical news and information for healthcare professionals at the point of care. Our unique wallboard publication—the cornerstone of our success—is located in over 10,000 top medical institutions in the country. With an unrivaled presence in major medical arenas, Physician’s Weekly print, digital, and online products offer true multi-channel marketing opportunities that maximize reach and impact. We enable clients to engage healthcare professionals at the most influential moment, in the most sought after real estate in medical advertising—at the point of care.
Ezra Ernst, Chief Executive Officer
Since Ezra took the position in 2015, he has been expanding the traditionally print media company into an equally digital focus with Point of Care Tablets located in the same physician only areas that the company is known for providing access to pharma to. Ernst previously served as the Chief Commercial Officer of Treato, a rapidly growing healthcare intelligence firm and leading source of real health insights from millions of real health consumers, where he was responsible for all commercial activity within the organization. Ernst also served as Senior Vice President and General Manager of Medscape, a division of WebMD, where he managed a complex media organization, significantly grew revenues, and developed valuable partnerships with the CDC, FDA, The White House, among others. He currently serves as an Advisory Board Member at Aveus, a global strategy and operational change firm. Ernst can claim multiple award wins within the health community, including an Honor Award from the CDC – National Center for Emerging and Zoonotic Infectious Diseases, “For excellence in leveraging strategic partnerships to promote public health” and a CDC and ATSDR Honor Award, granted by the Centers for Disease Control for excellence in strategic partnerships.
Mark Elms, Vice President of Business Development
Mark Elms’s background spans more than 18 years in the healthcare marketing services industry, where he has worked with various organizations to provide strategic, innovative and broad-reaching evidence-based medical communications and marketing solutions. Mark utilizes the latest technologies as the go-to tactics designed to prime markets for uptake of launch and expansion brands both domestically and globally across myriad therapeutic categories. Mark’s experience is rooted in web, mobile, video, RM/CRM, print and all things non-personal to support brand goals across disease categories. This includes conceptualization, strategy, design, implementation and metrics management of multiple media platforms delivering client medical communications programming directed at physicians. In Mark’s most recent role at the P\S\L Group America, Ltd., a leading medical publishing company, he served as a senior strategic business development executive for DG Connect and PeerDirect business units. During his 9-year tenure with P/S/L Group, Mark helped to define client approaches to traditional and interactive marketing and worked on many challenging market situations for brands requiring strategic consultation and communication solutions to ensure a comprehensive, integrated approach to their business. Mark’s successes included selling leading innovative, non-personal digital solutions; developing capabilities;building and activating brands; uncovering strategic insights on customer segments; and driving the creative process. Prior to joining the P\S\L Group, Mark held similar business development roles with Aptilon, Ventiv Health Communications and Alert Marketing. Mark resides in Raleigh, NC, with his wife and four children. His is an alumnus of the University of Alabama with a B.A. in Communications and is fluent in German. In his spare time, Mark enjoys coaching his kids’ sports teams, playing golf, exercising and doing anything outdoors with his family.
Andy Skean, Vice President of Business Development
Andy Skean’s background spans more than 35 years building and leading sales teams, including pharmaceutical, biotechnology, eMarketing and advertising companies. As a sales team leader, Andy has extensive experience working with sales operations, marketing, regulatory and medical departments. Andy has worked in the healthcare digital and multichannel marketing space leading sales teams and directly handling key account new business development for enterprise-wide deals. Clients include most major pharmaceutical and biotechnology companies, agencies of record and media agencies in development of eMarketing, eCME, patient loyalty, HCP point of care and sales eLearning programs. Andy is active in emergency services, and currently volunteers as a Fire Police Captain with PO-MAR-LIN Fire Company in Unionville, PA.